When people talk about the Bernese Oberland, the first thought is often Interlaken. However, this does Thun an injustice. In recent years, this city has seen an impressive transformation. Thun is beautiful, vibrant, and at least as attractive as Interlaken, but with one key difference: it uniquely combines urban life with a holiday atmosphere.
Tourism in Thun is clearly on the rise. Official figures prove strong growth: in 2022, approximately 126,800 overnight stays were recorded in the hotel industry. Just one year later, that number rose to 149,380, and in 2024, the city recorded 174,532 stays. The Thun-Lake Thun region as a whole reached over 544,000 overnight stays in 2024. This development shows that Thun has long surpassed pre-pandemic levels and is setting new benchmarks.
Why is Thun so Exciting for Guests?
Thun offers the best of both worlds. The city provides culture, gastronomy, and urban living, while Lake Thun and the mountains are right on the doorstep. Guests can take a boat cruise in the morning, stroll through the Old Town at noon, and end the day at a wine bar by the Aare river.
This combination provides a feeling that many travelers are looking for: a vacation with an authentic lifestyle. You aren’t just a tourist; you are part of the city. This is exactly what distinguishes Thun from traditional holiday resorts.
Why Vacation Rentals in Thun Require Special Responsibility
Precisely because Thun is a city with daily local life, short-term rentals need clear structures. Those who rent out “on the side” without a plan risk creating friction—with neighbors, owners, and guests. A lack of processes, changing contact persons, or unclear communication can damage the image of a building and, ultimately, the entire location.
This is why professionalism is crucial. Vacation rentals must be managed cleanly, integrated legally, and operated with consideration. This is the only way for everyone to benefit. When guests are happy, neighbors feel respected, and owners earn reliably, a sustainable win-win situation is created.
How Immohost Supports Owners in Thun
This is where Immohost comes in. We support owners in the Bernese Oberland with a professional full-service approach. Our goal is to optimize vacation rentals economically without compromising the quality of life in the surrounding area.
We handle cleaning, laundry, pricing, and guest communication. This ensures that management remains consistent, transparent, and efficient. Our in-house cleaning team allows for shorter response times, better control, and high quality. At the same time, we use data analysis and modern tools to identify seasonal demand and booking trends. The result: fair prices, higher occupancy, and satisfied guests.
For us, professional Airbnb management in Switzerland does not mean displacing living space, but using it sensibly. Owners who have their vacation rentals managed by us benefit twice: they increase their yield and maintain a good relationship with the neighborhood.
Why Thun has a Bright Future
The numbers speak for themselves. In just four years, the number of overnight stays in Thun has increased by more than sixty percent. This dynamic shows that the city is no longer just an insider tip, but is becoming a fixed component of Swiss tourism.
To ensure it stays this way, clear concepts are needed. Professional hosting ensures quality, trust, and sustainability. Guests receive a positive experience, owners gain stable returns, and the city maintains its balance between local life and tourism.
Conclusion: Thun is Growing—With Quality and Consideration
Thun stands for growth with responsibility. Anyone wishing to rent successfully here should rely on professional management. A partnership with Immohost creates a collaboration that not only increases yield but also contributes to the quality of life in the city.
Key Points at a Glance:
- Continuous Growth: Thun is reaching new tourism records.
- Authentic Experience: Guests value the blend of urban life and holiday vibes.
- Sustainability: Short-term rentals require clear processes and consideration.
- Quality Assurance: Professional Airbnb management ensures trust and reliability.
If you own a vacation rental in Thun or are thinking about renting it out professionally, we would be happy to accompany you on this journey. Together, we will ensure that Thun continues its success story—responsibly and with a focus on the future.